The Estee Lauder Company has one of the largest brand portfolios in the world today. This highly esteemed and revered company has been one of the best beauty and cosmetic companies in the USA today. The products of the company invoke a high level of trust and quality. Thanks to Mrs Estee Lauder and her talented grandson, William Lauder, the Estee Lauder Company is one of the leaders in the beauty and cosmetic industry not only in the USA but also across the world.
Mrs Estee Lauder started her company in 1946 with four products and infinite dreams. She was an outstanding success in the USA and before she knew it her company was listed in the top premium beauty companies in the USA list. Mrs Estee Lauder and her business expansion saw the entry of her family members taking charge of important divisions of the company. William Lauder joined the company in 1986 and since then, there has been no looking back for him.
William Lauder children and family testify that he is devoted to the growth and development of the Estee Lauder Company round the clock. He is a man of integrity, zeal and wisdom. When it comes to brand management, he works out business promotion and marketing strategies carefully. He is a very good market analyst and his business plans have worked remarkably well for the growth and the development of the company especially in the international arena. Today, thanks to his hard work and sincere efforts, the Estee Lauder Company has its brand presence in more than 150 countries in the world!
William Lauder also believes that customers are the lifeline of a company and they should be happy with the products they use. He used the website of the company as a brand enhancing tool to connect with his customers and also take their feedback. This is vital for any company who desires to retain its customers and improve its products or services. He successfully engaged his customers in many online activities and this made them happy. New customers were attracted to the brands of the Estee Lauder Company and it started getting international spotlight!
William Lauder children, close well-wishers and family appreciate his levels of dedication to the progress of the Estee Lauder Company. He is always thinking on ways to improve operations and make them better. He is an effective team player and deeply respected by his peers and subordinates too. Thanks to him, the Estee Lauder Company is an international brand that invokes high quality and trust!