Ritu Kumar is one of India’s premier planners, who have improved an extraordinary style of their own, reflecting the antiquated customs of Indian craftsmanship in a contemporary manner. With a foundation of craftsmanship history and musicology, which has enhanced her points of view, Ritu Kumar’s comprehending of aged outlines and the imaginative utilization of accepted artworks has made another style. Ritu holds the status of a Pentecostal in the Indian manner industry, which has adequately crossed over any barrier between traditionalism and innovation.
Ritu, who started her work with four hand-piece printers and two tables, in a little town close Calcutta thirty years prior, was the first lady to present the “boutique” society in India under the brand name ‘Ritu’. Today she has twelve outlets in all real urban areas in India. Ritu Kumar’s boutiques offer a multifaceted showcase incorporating the precise best of Indian outline, with uniquely generated run of high style pieces of clothing and extras utilizing silk, calfskin and cotton.
Ritu Kumar’s run of western and Indian attire is about conventions and singular ability, and ladies over the mainlands can effectively relate to her vision of outline.
Ritu has headed off far to redefining the expression “form” in the Indian setting. Above all, she has showed that carefully assembled items could be as gainful as and considerably a bigger number of fabulous than that of machine, and that Indian style is more than fit for holding on its own in the worldwide enclosure of haute couture. Her couture is promptly conspicuous by its formality, magnificence and artfulness. Her outline rationality is dependent upon the preface that everything established on exceptional tasteful, cuts over all fringes be they land, social or overall. This extremely stylish is the component fundamental to the Indian penmanship which underlies her manifestations. As the planet genuinely turns into a worldwide town, more of the components that make up present day society are assuming rich shades and ethnic tones. Pluralism is the mantra, while tastes are quick getting varied, be it in music, abstractions, sustenance or style. Inside design, Indian systems have progressively ordered a premium for their imagination, style and finalize. The Indian impact on contemporary wear is unmistakable.
In sync with these developing patterns, in April 2002, Ritu Kumar started her new sub brand, ‘Label’. This is an impression of up to date and worldwide slants that shape our lives today. “Name” cater today’s lady, who is progressively free, recognizing and worldwide. It is a present day offering, keeping tabs on the cut, shade, wrap and feel of the piece of clothing. This brand has a general claim pointed at today’s versatile lifestyle. It is in vogue, moderate and as all Ritu Kumar items, it is of the most elevated quality.